"The book functions as a comprehensive primer on the sales and marketing function. Sales people of any experience level can use this book to help them maintain focus and build sales."
-- Jeff Connor, Vice President of Sales, ARAMARK

"Total Market Domination is the perfect follow-up to Selling Microsoft. As a technical person with limited sales and marketing experience, I found clear guidance in Total Market Domination."
-- Edward Sullivan, President of Laser Link Communications, Inc.

"Total Market Domination is an extremely powerful tool."
-- Justin Fabian, VP, Business Development, Research In Motion

Total Market Domination helps your company supercharge its sales and marketing.

Total Market Domination - 10 Steps for Supercharging Your Sales and Marketing provides a simple ten-step sales evaluation process that your company can use to help it achieve total market domination.

In the process of completing your sales evaluation you will compile the information that you need to identify your company's best Client-Centered sales practices, evaluate emerging computer and communication technologies, and reengineer your organization’s sales and marketing infrastructure.

The Client-Centered sales evaluation process is based on the ten questions that you must answer to help you achieve total market domination. Each question is covered in a separate chapter, which includes step-by-step instructions for implementing your evaluation.

1. Do you understand the key factors that drive your customers’ purchase decisions?
2. Are your company’s resources allocated in a way that is consistent with achieving its marketing objectives?
3. Have you developed a clear, concise, compelling marketing story that defines "who, what, where, when and why" customers should do business with your company?
4. Does your marketing plan provide the focus your company needs to leverage its selling efforts?
5. Do you have effective programs in place to identify prospective customers?
6. Do you have effective programs in place to qualify prospective customers?
7. Is your sales force prepared to present your company in a professional, Client-Centered™ way?
8. Is your company using computers and communication technologies to leverage its selling efforts?
9. Do you have an effective customer service and support model?
10. Do you have an effective process for developing sales forecasts and marketing budgets?