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Client-Centered SellingTM


Take advantage of this special opportunity to learn how your sales team can achieve total market domination from the man Selling Power magazine called a "sales superstar."

Doug Dayton left a successful sales career with IBM in 1982 to become Microsoft’s 169th employee. And he became a millionaire by closing more than 40% of Microsoft’s OEM contracts to high-tech companies.

In this revolutionary presentation, Doug Dayton, the best selling author of Total Market Domination and Selling Microsoft, describes how he helped transform Microsoft's OEM sales organization into one of the most successful and effective in business using a powerful, unique sales system known as Client-Centered Selling.

Your group will learn how it can use these same tools to exceed your sales objectives:

  • Develop a clear, concise, compelling marketing story.
  • Sell "downhill" by mapping elements of your marketing story to individual customer’s needs and concerns.
  • Master the five secrets of closing major accounts.
  • Use new technologies to leverage your selling efforts.

For greater impact... distribute a copy of Selling Microsoft to each attendee.

Doug Dayton’s presentations are effective because he inspires his clients to succeed!










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